JC PENNEY What the hell were they thinking?

For girls ages 7 to 14. T-shirt says, "I'm Too Pretty to Do Homework so my brother has to do it for me." Copy says "With the new Justin Beiber album out, who has time to do homework? She'll love it because it's just as cute and sassy as she is." Empowering!
Seriously, JC Penney is a huge corporation. How many people had to see and hear about this shirt during it's concept, design and production, yet NOBODY SAID, "What the heck are we saying with this shirt?"